Content

Within a lead magnet, when we talk about content, we’re talking really, about all the points along the way, from the quiz landing page, to the end of quiz results screen, where you’re able to demonstrate to your prospect that you’re an expert, who they can trust.

Here are all the ways you are enabled to achieve these things (demonstrating expertise, and garnering trust) within a QuizPro quiz funnel. Asking probing questions When you ask leads probing questions, this has 2 effects: It shows that you can offer a detail oriented product or service. An expert is detail oriented, and a lead with enough consumer appetite for your product or services to fill out a discovery quiz, is likely someone who will care that you’ve paid them enough attention to ask about these things. It serves as an opportunity to agitate your leads. You have an opportunity to highlight to them all of the areas in which they’re in need of a solution, some may be known to them, some unknown. Drawing attention to these areas positions you as a reputable guide, someone who ‘get’s it’ and who has the lead’s best interests in mind. This leads nicely on to the next point… Good question example vs bad

This isn’t an article on copywriting, so i’ll leave it there.

Demonstrating your ability to solve their problems. Every question you ask is an opportunity to demonstrate the effectiveness of your solution(s), product ecosystem, or services.

Collect rich data on what your lead needs, the richer the better, then, don’t waste this data. Through effective question branching, we can educate the lead and focus on the points that matter to them *education importance in sales*. Effective follow up questions allow you to drill down into the lead’s problem areas, and show how comprehensive your solution can be - you’ve covered all the bases because you have the best solution for THEM.

This principle extends to the report page too. QuizPro allows you to map specific feedback responses to all of the answers the lead gives.

Client Case study: Financial Coaching Assessment
QuizPro was approached by a veteran financial coach to produce an assessment where beginners could gain tips and insights on personal finance best practice after completing a series of self-assessment style questions.

The assessment begins by asking general questions about whether a lead understands the importance of a budget, then whether they use one, and then if so, what their goals are with using it, and how effective it is.

At the end of the assessment, each question is displayed back to the lead in a bespoke results page, where all of their responses are mapped to a helpful tip, a piece of video or written content, a product that solves the solution, or an external affiliate link.

This is an extremely effective way to convey to the lead that you have covered all their bases, you have considered everything, and most importantly, that by becoming a customer or client, they can stand to gain a lot more. If you’re selling a service or coaching plan, you’re demonstrating that you have the experience, expertise, frameworks and knowledge to help them.

If you have a deep knowledge base of content - it can often be a pain for leads to access this information - they don’t know the right questions to consider, nevermind how to solve any issues they’re facing. Displaying content to them in this manner shows that you have an effective lens to analyze their situation, and the tools to take care of their problems without them having to do the work themselves to identify the problem, and then find a solution.

Leverage Your Content To Create Conversions with QuizPro

• Ask agitating, probing questions All assessments include questions, and helpful question subheadings to educate your lead whist engaging them and highlighting their pain points.
• Effective follow up questions Conditional question pathways drill down on the topics that are important to the lead, allowing you to focus on what matters, without wasting attention and time on the noise.
• Providing value-dense, tailored feedback Custom report pages that display response specific content and tips, creating a high-touch, information dense first impression, rich with information dense insights. Bespoke to every lead, everytime.